
Beautiful & Solid New Homes
The lot decides the house
Building a house on your own lot is a different project from buying one in a development, and the difference shows up long before anything is framed. The lot decides the foundation, the foundation decides the budget, and the budget decides how much house there is. That sequence runs in the opposite direction to how most people plan.
JKey builds custom homes out of Monroe, Georgia, with roofing, restoration and marine divisions in the same business.
Soil, slope, drainage and utilities set the foundation and the budget.
What it costs to make a lot buildable is routinely underestimated.
Changes are cheap on paper and expensive once the shell is up.
Residential and light commercial.
The lot decides more than the plan does
Two identical houses on two different lots are two different budgets. Soil conditions determine the foundation type. Slope determines how much excavation and retaining is involved and whether the house steps with the grade or sits on fill. Drainage determines where water goes during a Georgia thunderstorm, which is a question best answered before the slab rather than after the first big rain.
Utilities are the other half. A lot with public water and sewer at the street is a different proposition from one needing a well and a septic system, and septic in particular can constrain where the house sits and how many bedrooms it may have, because the field has to be sized and sited.
None of this is exotic, and all of it is knowable early. The projects that go badly are usually the ones where a plan was chosen first and the lot was asked to accommodate it.

Where the budget actually goes
Owners tend to think about the finishes. Those are the visible choices, and the ones with pictures attached. The larger numbers sit in the parts nobody photographs: site work, foundation, framing, the roof, windows, and mechanical systems.
Site work is the line most often underestimated. It is invisible in the finished house and it varies enormously between lots. On a difficult lot, clearing, grading, driveway, drainage and utility runs can rival a significant portion of the structure.
Finishes matter, but they are the part that scales. A kitchen can be specified across a wide range without changing the building. A foundation cannot.

Changes are cheap on paper
The cost of a decision rises sharply with how late it is made. Moving a wall on a drawing costs the drawing. Moving it after framing costs the framing, the electrical, the mechanical routing and the schedule, and it can trigger a plan revision that goes back through review.
The corollary is that time spent on the drawings is the cheapest time in the whole project. Walking the plan carefully, thinking about how the house is actually used, and settling the mechanical and electrical layout before framing starts avoids most change orders.
The decisions worth making early, because they are structural or systemic, are the roof form, the window sizes and placement, the mechanical layout, and anything involving plumbing locations. Paint colors can wait.

How the work happens
6 stagesThe work itself
JKey job photography














Frequently Asked Questions
What should I look for in a lot before I buy it?
Soil and slope, because they set the foundation. Drainage, because water has to go somewhere. Utilities, specifically whether public water and sewer are available or whether a well and septic system are needed. And any setback, easement or covenant restriction that limits where a house can sit. A lot that looks inexpensive can carry a large site work cost.
Can I use my own house plans?
Usually, with the caveat that a plan drawn for a different lot will need adapting to yours. Foundation type, orientation, drainage and how the house sits on the grade all have to be reconciled with the site, and a plan that ignores those will get changed either during review or during construction.
What part of a custom home is most often underestimated?
Site work. Clearing, grading, driveway, drainage and utility runs are invisible in the finished house and vary enormously between lots, so they rarely feature in early budgeting and frequently turn out to be a significant share of the total.
When do I need to make my selections?
Earlier than feels comfortable, and in order of structural consequence. Roof form, window sizes and placement, mechanical layout and plumbing locations are decisions that affect framing, so they belong before the shell goes up. Finishes with no structural implication can be settled later without cost.
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